Based on the demographics and psychographics below, where should the perfect specific city within British Columbia, Canada
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Based on the demographics and psychographics below, where should the perfect specific city within British Columbia, Canada be the perfect location for a new footwear company with the unique feature of an unbreakable/damage-free sole, a built-in air freshener to avoid foot odor, and a customization option. Please ensure that the answer is backed up by strong research and state enough reasons why and how is the competition going for that city. Will they be successful?
- Demographics
- Age: 18 to 54 years old
- Gender: All gender
- Income: Low to High
- Occupation: Professionals with demanding jobs, moms, students, adventurers/travelers/hikers, fitness and shoe enthusiasts, and individuals who prioritize durability, comfort, quality, and innovation in their footwear choices
- Psychographics
- Lifestyle: Active and on-the-go individuals who value comfort and durability in their footwear choices.
- Interest: Fashion-forward individuals who appreciate innovative and customizable products. Moreover, environmentally conscious consumers who prioritized Sustainability and eco-friendly products.
- Values: Quality craftsmanship, individuality, and self-expression through style.
- Personality Traits: Trend-conscious, Ambitious, Hardworking, Caring, Resourceful, Analytical, Adventurous, Open minded, Detailed-Oriented, and seeking unique experiences.
- Opinions, Attitudes, and User-Behavior: Active Online Shopper, Research-Oriented, Cost-conscious, Multi-tasker, Collaborative, Curious, and prioritize footwear that solves common problems, embraces customization, and supports sustainable practices.
Related Book For
Managing Supply Chain and Operations An Integrative Approach
ISBN: 978-0132832403
1st edition
Authors: Thomas Foster, Scott E. Sampson, Cynthia Wallin, Scott W Webb
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