Based on the discussion that we had about how Multinational Corporations (e.g., Starbucks) could be successful or not, please choose an Indonesian company or brand - that is in the realm of B2C. Consider that this Indonesian company or brand is attempting to enter the Australian market. Your job is to help this company. In order to do that, you should analyse this company (analysis of Australian market through secondary data would also be beneficial) and determine:

- The appropriate target market in the Australian market (be specific with the target market

- use a combination of the dimensions of segmentation (i.e., demographic, geographic, psychographic, behavioural).

- The positioning of this company or brand related to the competitors (provide at least 3 competitors) in the Australian market. What differentiation will you make to achieve that positioning?

- Use the 7Ps (you don't have to use each of the P but you need to at least use three of them) to help this company or brand to enter the Australian market. The submission will be in a 1 A4 poster like presentation. Good luck!