Question: Based on the following case, could I get help with the question a)? Stephanie is a well-trained computer scientist from a leading university. After getting

Based on the following case, could I get help with the question a)?

Stephanie is a well-trained computer scientist from a leading university. After getting her PhD degree, she is exploring the possibility of becoming an entrepreneur rather than working for a big company. She notices that most of the mobile games are designed for boys. Therefore, she plans to develop mobile games specially for girls. In other words, Stephanie plans to target gaming industry. As a starting point, she plans to target the 14-18 years age group. Stephanie has also thought of a new name for this businessUnicorn Girls. She knows that you have degrees in business. Therefore, she comes to you to discuss her business ideas.

A) Industry attractiveness, to a large extent, determines how profitable a company can be. Thus, please do an industry analysis of Unicorn Girls. Based on your analysis, discuss how attractive this industry is and how Unicorn Girls could achieve good venture performance within this industry.

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