Question: based on the following conceptual model, please develop similair hypothesis developement to this one including references apa style in text citation and citation references and
based on the following conceptual model, please develop similair hypothesis developement to this one including references apa style in text citation and citation references and only included recent good rating articles
Hypotheses
Personalization:
Personalization is offering material that is suited to a single individual's tastes and interests Komiak and Benbasat ; Wan et al Personalization is built with the capacity to detect people in the same social network that have similar preferences, likes, and interests. According to Choi and Lee, identifying friends or neighbors with similar tastes can dramatically impact users by generating a sense of social presence.
Personalization has the ability to offer value by making individualized suggestions to specific consumers, motivating them to buy Ho and Lim ; Kalaignanam, Kushwaha, and Rajavi Furthermore, FDAs' unique deals, incentives, cashback, and better discounts help to attract a bigger consumer base Das and increase the perceived value of the product Thaler
The link between personalization and user behavior has been studied in the context of Internet services, according to Komiak & Benbasat, Personalization, for example, was found as a major component in increasing consumers' cognitive trust particularly expertise and honesty as well as emotional trust inside online recommendation agents. Furthermore, Yeh and Li argued that firms should provide clients with a customized virtual environment, since personalization has been found to be the most important element influencing consumer confidence in online suppliers. Tailored mobile services boost consumer happiness, increasing service provider loyalty WT Wang & Li Therefore, H:
H: Personalization has a positive impact on attitudes toward FDAs.
Perceived ease of use:
Davis p defines PEU as "the degree to which an individual believes that using a specific system would demand little effort." PEU in the context of OFD refers to the ease of placing orders, selecting food or restaurants, and tracking orders Ray et al
Multiple research studies emphasize the favorable effects of PEU on ATT concerning FDA services Alagoz and Hekimoglu, ; Cho et al Patrons' sentiments regarding the usability and novelty of mobile technology have a considerable impact on the perceived benefit of simplicity of use Grunert and Ramus, When customers use mobile technology to purchase meals online, they can easily explore and access product information at their leisure, regardless of time or location. This strategy has the extra benefit of providing a large range of eateries as well as the option to compare pricing Grunert and Ramus, Furthermore, ontime delivery of onlineordered food items appeals to more consumers, particularly those who prefer to dine at home rather than go out to eat Ding et al
The simplicity of use, search functionality, and ability to compare food and restaurant costs are all factors that contribute to the convenience of using OFDAs Das Furthermore, OFDAs provide userfriendly online payment gateways and product customization possibilities, which are seen as benefits for those who prefer cashless transactions and tailored product selections Gupta and Sajnani, Thus, H :
H: Perceived ease of use has a positive impact on attitudes toward FDAs.
above is an exemple to be taken into concideration please include papers per variable and below is the conceptual model in question and the suggest hypothesis Hypothesis H:
Social Impact Brand Admiration: Social Impact is expected to have a positive direct effect on Brand Admiration. This reflects the idea that a strong social impact positively influences how the brand is admired.
Hypothesis H:
Community Identification Brand Admiration: Community Identification is hypothesized to have a positive direct effect on Brand Admiration. This implies that a strong sense of community identification positively contributes to the admiration of the brand.
Hypothesis H:
Affective Commitment Brand Admiration: Affective Commitment is expected to have a positive direct effect on Brand Admiration. This suggests that a high level of emotional commitment positively influences brand admiration.
Hypothesis H:
Corporate Social Responsibility CSR Brand Admiration: CSR is hypothesized to have a positive direct effect on Brand Admiration. This indicates that a robust CSR program positively influences how the brand is admired.
Hypothesis H:
CSR Communication on Social Media Brand Admiration: CSR Communication on Social Media is expected to have a positive direct effect on Brand Admiration. This suggests that effective communication of CSR initiatives on social media positively contributes to the admiration of the brand.
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