Based on the following info, please calculate CLV. Average spending per visit ($) Visits Per week
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Question:
- Based on the following info, please calculate CLV.
Average spending per visit ($) | Visits Per week | Life span (years)* | |
Customer 1 | 10 | 2 | 20 |
Customer 2 | 15 | 3 | 15 |
Customer 3 | 20 | 1 | 10 |
Customer 4 | 10 | 4 | 25 |
Customer 5 | 30 | 2 | 18 |
Average |
*1 year = 52 weeks
Customer Lifetime Value (CLV) =
If the profit margin is 25%, CLV in profits =
Related Book For
Essentials Of Modern Business Statistics With Microsoft Excel
ISBN: 9780357131626
8th Edition
Authors: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran
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