Question: Based on the following quotation, you are required to write to answer the following steps. LET CONSUMER INSIGHT DRIVE THE MEDIA STRATEGY Until we take

Based on the following quotation, you are required to write to answer the following steps. LET CONSUMER INSIGHT DRIVE THE MEDIA STRATEGY Until we take steps to advance our understanding of people we won't be able to enjoy the full benefits of this exciting new age. Susan Gianinno, chairman and chief executive officer, Publicis North America 1. Choose 3 printed ads from any brand. (Try choosing an ad from a successful campaign) 2. Identify the elements in the ad that reflect he consumer relationship. 3. Is the advertisement satisfying the need f entertainment or information of consumer? 4. What are the creative elements in the ad to attract all the target market and not just the loyal consumers? 5. Is the ad solving a problem/issue for the consumer? 6. What is your conclusion? Format: Introduction Discussion about each ad In subsequent paragraphs organize your ideas and a conclusion Typed word document 1. Word count: 1500 (500 each for each ad)

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