Based on the following scenario, choose the correct value for Customer

Lifetime Value $($CLV$).$ Let's say you are brand loyal and exhibit brand

preference for Apple computers. After you graduate high school you decide to

purchase a new Toyota MacBook. Apple would like you to purchase another

computer from them in the future. The company will likely spend money with

the goal of maintaining a customer relationship with you, thus increasing the

likelihood that you will purchase another vehicle from them.

Your CLV calculation might be $$3,000$ for each MacBook purchased $($average

over time$)$ multiplied by six computers over your lifetime, which equals a CLV of

$$18,000$

$$12,000$

$$14,000$

$$24,000$