Question: Based on the G & R Which Ad Pulled Best video , which of the following generalizations is FALSE regarding effective advertising ?

Based on the G & R " Which Ad Pulled Best " video , which of the following generalizations is FALSE regarding effective advertising ? Celebrities can attract above - average attention , especially when well - recognized . Ads don't have to tell a story if they use humor . Humor should be related to the product in some way . Products should be seamlessly integrated into the story .

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