Based on the group project case assigned to your team, please choose your Entry Mode: Clearly indicate which one out of the 5 modes is your choice and explain why it is better than the remaining 4. Your company's ranking and prior international experiences should be taken into consideration here and these information can be found on the case (bottom section, back page).

Please answer all

A Different Kind of Mobile Gompany Mission Statement: \\( Q^{*} \\) Mobile is determined to give our customers more value, more services, and more fun through an exceptional customer experience associated with the \\( \\mathrm{Q}^{*} \\) brand. Goals: There are four key areas that best illustrate their goals or business philosophy: 1. At Q*Mobile, as well as in our marketplace, we focus on people, not just numbers. We have a singular company culture, fuelled by excitement and possionate commitment, 2. The \\( Q^{\\star} \\) brand gives us a prominent profile in a crowded marketplace, It is well-known, foshionable, exciting, and imaginative, 3. \\( Q^{*} \\) products are innovative and industrydefining. 4. Q*Mobile backs everything up with marketleading, award-winning customer service. Inside the Wireless Markets of Slovenia and Latria Q*Mobile's latest option for international expansion is within Europe and with two recent members of the European Union - Latvia and Slovenia, Latvia Presently. four operators provide wireless service in Latvia Latvijas Mobilais Telefons, Tele2, Bite Latvija, and Triatel, As of December 2005, the country has 1,5 million subscribers or \67 of the available market, Latvijas Mobilais Telefons has \56 of the market, and the remaining three companies equally share the remaining \44 of the market, Slovenia Three operators currently serve 1.2 million subscribers or \62 of the available market, Mobilel has \45 of the Top Wireless Firms Ranked by Subseribers What your classmates are doing - There are 9 teams in the class each with a different firm and country combination. - Firms: (1) SynerG, (2) Westel, and (3) \\( Q^{*} \\) Mobile - Country Pairs: (1) Argentino-Chile (2) Latvia-Slovenia, and (3) Malcysia- Thailand Wireless Industry Entry Modes Examined While an actual investigation for international expansion would require your firm to check with the host government to determine what entry mode options are permitted by low, in this project you are to as- sume that the following options are available to your firm: franchising, manogement contracts, joint ventures, and wholly-owned subsidiaries. To help you better understand how certain entry modes may apply to the wireless industry, the following information is ofof your text for a complete description of the advantages and disadvantoges of these entry modes. Franchising - your firm provides the rights to your brand in the host market to a firm who is either building a new network or is looking to re-brand their existing network. looking to re-brand their existing network. In refurn, your firm receives a flat fee and ongoing royalty fees. Management Contract - your firm operates the network of a local firm using their brand. In return, your firm receives quarterly fees based upon sales revenue. Virtual Network Provider - your firm contracts with a local mobile compary to use a portion of their network to serve your customers, Your firm pays quartery fees based upon sales revenue. Using this method, your firm is dependent on the partner firm for product quality and development. Joint Ventures - your firm creates a new company in conjunction with another firm (or firms) to provide service in the host country. For purposes of this proavailable - minority, 50/50, and majoriavailable - minority, \\( 50 / 50 \\), and major ty, and eoch refer to the amount of controlling interest your firm has in the joint venture. With a minority joint venture your firm does not have control over daily or strategic decisions whereas with a majority joint venture your firm does. In a \\( 50 / 50 \\) joint venture. your firm shares all decisions equally with your partner(s). With joint venprofits from the venture where ' \\( x \\) ' reprofits from the venture where ' \\( x \\) re- fers to the percent ownership your firm fers to the percent ownersh holds in the joint venture. Wholly-Owned Subsidiaries - your firm builds a new network in the host country. Your firm has complete conquently your firm retains all profits