Based on the idea below:

- The plan is to launch a small manufacturing company that specializes in the production of GPS-tracked packages for delivery to restaurants, bars, and other businesses that provide similar services. Customers would receive more accurate delivery times and additional information regarding the delivery process when they purchased these packages.

Assignment 2B: Marketing Plan

• Weight ungraded but required
• Dueno later than 11:00 p.m. on Sunday of unit 8 but submitted as part of report 2 in unit 9

Objectives

On successful completion of this assignment, students should be able to:

• explain the importance of establishing a position in a chosen market
• segment a target market
• identify the elements of a marketing plan
• assess methods of using social media to develop a market presence

Brief Description

The Marketing Plan is critical to your business idea as it will lead to success or failure of your venture. A great idea is meaningless if you cannot find customers. Carefully drafted and logical financial projections will not be met unless you have customers to buy your product/service.

Submission Instructions

You will prepare the key components of your marketing plan, a vital part of your final business plan. Using the SCORE Business Plan Template pages 11 through 18. Prepare a document addressing market research, barriers to entry, threats and opportunities, product/service features and benefits, target customer, key competitors, positioning/niche, promotional budget, and pricing, You may include the worksheets found in the template.