Question: Based on the Integration-Responsiveness framework, Bartlett & Ghoshal emphasize the mentality guiding the stategy, organization and management of companies that operate in more than one
Based on the Integration-Responsiveness framework, Bartlett & Ghoshal emphasize the mentality guiding the stategy, organization and management of companies that operate in more than one country. Which of the four mentalities (multinational, global, international, transnational) best describes Nestle company and Apple company?
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