Question: Based on the macro environment (PESTLE), and microenvironment (market, competition, industry), identify the elements that might create opportunities in China that might be different in

Based on the macro environment (PESTLE), and microenvironment (market, competition, industry), identify the elements that might create opportunities in China that might be different in America. You may discuss the original entrance and/or the more current situation - feel free. Your discussion should include all relevant elements of the microenvironment(market, competition, industry) and external Env.Political, Economic, Social, Technological,Legal/Regulations,Environment (i.e., natural resources, climate, etc.).PESTLE.

Microenvironment

Market
Competition
Industry

Macroenvironment

P (political)-
S (social)-
T (technological)-
L (legal)-
E(environmental)-

Identify at least 1 issue from each of the PESTLE elements (above) that might produce an opportunity and/or threat to IKEA in America.

P (political)-
S (social)-
T (technological)-
L (legal)-
E(environmental)-

https://daxueconsulting.com/ikea-in-china/

https://pestleanalysis.com/what-is-pestle-analysis/

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