Question: Based on the macro environment (PESTLE), and microenvironment (market, competition, industry), identify ANY THREE elements that might create opportunities in China that might be different

  1. Based on the macro environment (PESTLE), and microenvironment (market, competition, industry), identify ANY THREE elements that might create opportunities in China that might be different in America. You may discuss the original entrance and/or the current situation. Your discussion may include relevant elements of the microenvironment(market, competition, industry) and/or external environment. Political, Economic, Social, Technological,Legal/Regulations,Environment (i.e., natural resources, climate, etc.), PESTLE.
  2. Identify at ONEissue from EACH of the six PESTLE elements (above) that might create a opportunity and/or threat to IKEA in America.

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