Based on the material covered in this chapter, what questions would you ask the firms founders before

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Question:

Based on the material covered in this chapter, what questions would you ask the firm’s founders before making your funding decision? What answers would satisfy you?

Manufacture an efficient, quiet, and sleek wind power turbine that both businesses and home owners can use to harness the power of the wind to produce electricity.

Pitch: Although wind power is clean and increasingly cost-competitive, it is largely confined to large wind farms in rural areas. The primary obstacle to building windmills in more densely populated areas is the “not-in-my-backyard” sentiment. This sentiment arises from the large scale of most wind-powered devices, the noise and shadows that are created, and the height of traditional windmills, which normally exceed local zoning requirements.

Wind spire’s mission is to make wind power available to businesses and home owners by avoiding these complications.

The company has invented and is selling a low-cost, attractive, plug-n-produce wind power appliance that can fit within the aesthetic schemes of many business and residential environments. The appliance, called the Wind spire, doesn’t look like a traditional windmill or wind generator. It is 30 feet tall by 4 feet wide, ultra quiet, and is distinguished by its sleek propeller-free design. The sleek profile allows customers to easily scale up the number of turbines to meet higher energy needs.

An individual unit is priced at $9,000 to $12,000 fully installed. After tax credits, the cost can be as low as $3,800, much lower than comparable wind turbines and
other alternative energy options.

To make the Wind spire more palatable for business and residential environments, it is manufactured with a corrosion-resistant soft silver paint that can be repainted in any color. At 30 feet (which is equivalent to a three story building), it is below typical residential and urban zoning requirements and its uniquely slender vertical axis design allows it to operate with a low speed ratio, which
makes it quiet and more visible to birds. In a business setting, several Wind spires clustered together can be visually appealing and can display a company’s commitment to environmental stewardship. Like other sources.