Question: Based on the materials covered in chapter 5, Wal-Mart is an example of firms that pursue a cost leadership strategy. But Wal- Mart invests heavily

Based on the materials covered in chapter 5, Wal-Mart is an example of firms that pursue a cost leadership strategy. But Wal- Mart invests heavily in advertising, which seems to be more likely to be associated with a differentiation strategy. Is Wal-Mart really pursuing a cost leadership strategy, or is it pursuing a differentiation strategy by emphasizing its low costs

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