Based on the next context $,$ help me to make a international marketing plan proposal that follow this instructions $,$ Describe the relevant internal organizational strengths and weaknesses, and any external opportunities that the company is consi threats the company is facing. Note that relevant export markets$($those that are considered to have potential$)$ should be included in the list ofpotential opportunities. Then prioritize the weaknesses that need to beaddressed, the opportunities that that the company plans to focus on and thethreats that will be addressed. The idea here is to show that the exportingeffort is strategically aligned with the company$$s priorities and to ensure it isbeing undertaken alongside any other issues that need attention. The plan ofaction should be manageable given the companies size and stated strengths. Executive Summary

Serenity Suites proposes a new concept for hotels and Airbnb in a space where adults can

relax. The business plan that Serenity Suites has, is that people can book a suite for a

shorter period than in a conventional hotel or motel. The usual concept of a hotel and

motel is to book for one night, but our concept is to book between $4-6$ hours, but people

can as well book for several nights.

Opportunity

Since every hotel in Toronto including Airbnb and motels you can only book for one night

and the cost of it tendsto be expensive. Nowadays due to the high cost of rent in Toronto,

usually most of the population live with roommates, their family, or else, and don$$t have

a space to have privacy. What Serenity Suites proposes is a space where couples and

people, in general, can have a private space for a short period without having to book a

full night in a hotel, Airbnb, etc. This brings several benefits that don$$t exist nowadays in

the hotel industry.

Solution

Since we are an innovative business concept in the hotel industry our mission is to

facilitate people a space where they can have a private moment in a non$-$conventional

place where they can explore our unique luxury$-$themed suites for a period that goes from

$4-6$ hours. These are some benefits of booking for a short period in Serenity Suites:

$-$ Privacy and confidentiality

$3$

$-$ Rooms with a specific themed concept for the room.

$-$ Accessible cost for only a few luxury hours.

$-$ Adult shop

$-$ Variety of rooms including suites with jacuzzi or pool and sauna.

All these benefits mentioned above are a completely new concept in Toronto. Our main

goal is that people have a private space in a luxury$-$themed suite. As we mentioned before

the most important and relevant point that makes the difference is going to be our

exceptional prices and the possibility of booking our suites from $4$ to $6$ hours which

differentiates us in the Hotel industry.

History

Our business begins with the idea that in the GTA, ON there is no place for you to have

a private moment for some hours, this situation happens a lot nowadays due to the

increase in rents and people having to share their apartment, house, condo, etc. What

we thought is$,$ there is no place for you to have some privacy. We come from Latin

America and in these countries, there are specific boutique motels where you can go for

$6-8$ hours and have the privacy you want in a clean, luxurious, and safe place. So we

decided to bring this concept to the GTA, ON$.$

Location

Our main target market will be the Greater Toronto Area, and further we would like to

expand among several cities in Ontario.

Mission

Our mission is to provide a private, confidential, and safe place for people to hang out

for some hours without having to pay for a whole night in a hotel.

Goals

Our goal is to provide people with a private, luxurious, confidential, and secure place to

go for some hours with a cheaper budget than a regular hotel.

Values

Confidentiality, trust, commitment to customers, fun, constant improvement, innovation,

empathy, simplicity, respect, inclusion diversity and privacy.

Key service

Our key service is to provide our customers with luxury suite meeting their needs from $6-$

$8$ hours keeping a low budget and a place to go and have some privacy Marketing and sales objectives

Our marketing will be mainly through social media and ads. We also want to promote our

service through influencers so that we can attract different markets and develop our

branding through these influencers. Our main goal with this is to create a status around a

brand and make our customers feel that we are a safe and confident business where they

can put their trust and feel that we care about the people. Also, we would have a lot of

discounts and promotions for us to form long$-$term relationships with our clients so that

we can have a co