Marketing Plan Proposal $(10\%)$Start building your project step by step. Have the full layout ready from now with the below format:Table of ContentsExecutive SummaryOrganizational Profile $/$ Company OverviewSales and Marketing ObjectivesSituational AnalysisProduct and Service OfferingsMarket AnalysisCustomer ProfilesSales and Marketing StrategiesBudgetEvaluation, Controls and Contingency PlansConclusionReferences $/$ appendicesFor this assignment you need to finish the following: a$.$Executive summaryb.Organizational Profile $/$ company overviewc.Sales & Marketing Objectivesd.Situational AnalysisThe proposal should be typed, $1\mathrm{.}5$ spacing, using $12-$point size font $($APA Format$),$ Times New Roman or Arial and should not exceed $5$ pages $($excluding cover page, tables, figures, appendices, any references, or endnotes$),$ you can add more details on this later.$*$The situational analysis can be based on fictional data and trends OR can include actual results based on comprehensive analyses and research carried out for other courses$/$reasons$.$ If using data FITTskills International Sales and Marketing Project Requirements FITT $-20217$ and results from previous work, make sure to cite accordingly and to follow directions under Usage of Previous FITT Projects.Executive SummarySummarize the content of the plan and highlight key points and conclusions. This is not to be confused with an introduction that would simply explain the types of information that will be revealed in the report. Rather it is a single page summary of the key facts and details extracted from every section of the report. $($THIS WILL BE COMPLETED IN FULL LATER, FOR THIS ASSIGNMENT YOU JUST NEED A BRIEF OF WHAT INFO YOU HAVE NOW$)$Organizational ProfileDetail information about the organization $($real or fictional$),$ including its history, location, mission, goals and values, as well as other relevant background information such as size, key products$/$services$,$ experience in international markets and in the selected market $($if applicable$).$ If a company brochure or sales sheet $($detailing products and services$)$ is available, this can be included as an appendix.Sales and Marketing ObjectivesList clear sales and marketing objectives with outcome targets to identify how success will be measured. These are broad objectives that are not contingent on any one market. What is the company trying to accomplish? For example, are they focused on sales growth, market diversification, improving margins, maximizing cash flow, etc.Situational AnalysisDescribe the relevant internal organizational strengths and weaknesses, and any external opportunities that the company is considering along with any external threats the company is facing. Note that relevant export markets $($those that are considered to have potential$)$ should be included in the list of potential opportunities. Then prioritize the weaknesses that need to be addressed, the opportunities that that the company plans to focus on and the threats that will be addressed. The idea here is to show that the exporting effort is strategically aligned with the companys priorities and to ensure it is being undertaken alongside any other issues that need attention. The plan of action should be manageable given the companies size and stated strengths. Give me answer according to above in formation