Based on the Proctor and Gamble Case Study

Case Study Work Sheet Procter and Gamble 1 - What significant changes have occurred in the Canadian mouthwash market in the past 3 years? 2-How would you evaluate the performance of Scope in the past 3 years? 3 - What are the pros and cons of the options available for Scope? A - Evaluate the main criteria B - Is the health segment developed by Plax meeting the long-term goals and consumer needs over time? C - Has P&G developed a product with superior quality and value that best fills that need? 4-Prepare a Marketing Plan for the forthcoming year for: 1. Product development 2. Sales initiatives - (what product would you promote and why) 3. A budget on what you would spend on marketing your product