Question: Based on the readings linked in this week's roadmap, how should IBM proceed with its Watson initiative? Note that you should think about a diagnosis

Based on the readings linked in this week's roadmap, how should IBM proceed with its Watson initiative? Note that you should think about a diagnosis of IBM's relative value and cost position, as well as the potential for sustainability, in formulating your recommendations

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2. Find out if there are other reference points that can be used as reasonable alternatives.

1. Identify your reference point when making a decision based on an element of risk.

3. If there are reasonable alternatives, think about your decisions based on the different reference points and see if there are any contradictions in the decisions.