Based on the Thankyou case study and the Topic $3$ prescribed reading Whelan and Fink $(2016),$ which one of the following drivers demonstrates that customers such as those who purchase Thankyou products have come to expect honesty, transparency and tangible global impact from companies?

Select one:

a$.$ Fostering innovation

b$.$ Improving risk management

c$.$ Building customer loyalty

d$.$ Improving financial performance