1,

Based on the Thankyou case study and the Topic 3 prescribed reading Whelan and Fink (2016), the success of Thankyou proves Milton Friedmans thesis statement.

Select one:

a.

True

b.

False

2,

Based on the Thankyou case study and the Topic 3 prescribed reading Whelan and Fink (2016), which one of the following statements demonstrates the concept of creating shared value by Michel Porter and Mark Kramer?

Select one:

a.

Thankyou co-founders share their profits equitably.

b.

Thankyou tackles a huge global problem with global products that consumers buy.

c.

Thankyou donates all its sales revenue to charitable projects.

d.

Thankyou sells its products at affordable prices.

3,

Which one of the following companies supported the business plan by Daniel Flynn, the co-founder of Thankyou, and produced the products at zero upfront costs?

Select one:

a.

Visy

b.

Metro Beverage

c.

The Coca-Cola Company

d.

7-Eleven

4,

Two and a half years after Thankyou was formed, co-founders Daniel Flynn, Justine Flynn and Jarryd Burns approached national retailers to get them to stock and sell Thankyou bottled water. Based on the Thankyou case study, the response from these major retailers was:

Select one:

a.

A positive response for their contribution to the Cambodian project.

b.

A positive response that there was a gap in the market for such a product.

c.

A negative response that their sales pitch was not convincing.

d.

A negative response that they were a one-hit wonder.

5,

Which of the following statements are correct about building customer loyalty?

Select one:

a.

Environmental and social responsibility is the only significant factor that affected respondents evaluation of a firm and intent to buy.

b.

Respondents willingness-to-pay consistently for a specific brand is only significantly affected by product quality and evaluation of personal experiences with the brand.

c.

Competitive pricing and high quality are the only significant factors affecting respondents evaluation of a firm and intent to buy.

d.

Products meeting or exceeding expected standards were the only significant factor that affected respondents evaluation of a firm and intent to buy.

6,

Based on the Thankyou case study the first order that Thankyou received taught the co-founders about:

Select one:

a.

Gaining media interest

b.

Attracting and retaining employees

c.

Keeping product development secrets

d.

Building momentum behind an idea

7,

Which one of the following retailers began stocking bottled Thankyou water the earliest?

Select one:

a.

Coles

b.

Woolworths

c.

IGA

d.

7-Eleven

8,

Redesigning products to meet environmental standards or social needs is most directly considered as which type of value driver?

Select one:

a.

Improving risk management

b.

Fostering Innovation

c.

Improving financial performance

d.

Building customer loyalty

9,

Based on the Thankyou case study and the Topic 3 prescribed reading Whelan and Fink (2016), which one of the following drivers demonstrates that customers such as those who purchase Thankyou products have come to expect honesty, transparency and tangible global impact from companies?

Select one:

a.

Fostering innovation

b.

Improving risk management

c.

Building customer loyalty

d.

Improving financial performance

10,

When an organizations employees volunteer their time and other resources to causes outside the company, it qualifies as sustainability.

Select one:

a.

True

b.

False