Based on the two set readings, what are some of the globalizing strategies used by companies? How do you understand globalization? What is algorithmic cosmopolitanism? 

Reading No1 (Matusitz, J. (2010) Disneyland Paris: a case analysis demonstrating how globalization works, Journal of Strategic Marketing, Vol. 18(3), June, 223-237.)

Reading No2 (Elkins, E. (2019) Algorithmic cosmopolitanism: on the global claims of digital entertainment platforms, Critical Studies in Media Communication, 36:4, 376-389.)

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Globalizing Strategies from the Readings Reading No 1 Matusitz 2010 Disneyland Paris Localization and Adaptation Disneyland Paris demonstrates a globalizing strategy by localizing the theme park exper... View the full answer