Building a sense of community is not just a moral thing to do, but also a pragmatic one. In today's competitive and ever-evolving business environment, the organizations that can attract the most talented and varied workforces will ultimately be the most successful. Ford benefited from a social change marketing effort that highlighted the need to accept and celebrate differences. Ford's advertising campaigns are, perhaps, just as crucial as the company's actual offerings. The corporation has a history of daring and cutting-edge marketing strategies, which have helped make the product synonymous with the resilience, variety, and innovation that are hallmarks of the United States. For well over a century, Ford Motor Company has been a major player in the global auto market. Henry Ford established the corporation in 1903, and it changed the face of transportation and manufacturing forever. Ford has always produced reliable, well-designed, and long-lasting automobiles, beginning with the Model T and continuing to the cutting-edge models of today.

Ford Motor Company currently provides a wide selection of automobiles, from pickup trucks and SUVs to sports cars and hybrids, to meet the needs, wants, and budgets of their customers. Employee Resource Groups and other organizations for employees who share similar characteristics or life experiences and desire to use those similarities to create cross-functional workplace connections are one way Ford has shown its commitment to Diversity and Inclusion. Ford has made diversity and inclusion core values, and increasing the number of people of color employed by the company is a top priority. There were 168 minority-owned Ford dealerships as of the end of 2018, or about 5% of our 3,201 Ford and Lincoln dealerships in the United States.

Their promotional materials claim that one of their primary goals is to maintain and improve their relationship with the Ford Minority Dealers Association so that they can provide their present minority dealer portfolio with the means to grow its profitability.

Efforts are being made to increase the number of minorities in dealership management and staff to more accurately reflect the demographics of the area and pave the way for more minorities to become dealership principals in the future. Customers of all ages who are concerned about the environment are attracted to Ford because of the company's commitment to diversity.

QUESTION:

• Ask a question about the marketing initiative from the company your colleague described.
• Provide an additional or alternative perspective to your colleague's summary of the impact of their selected company's marketing effort.
• Offer an insight you gained from your colleague's summary of what positive social change impact a company can have by promoting the ideas of diversity and inclusion through its marketing efforts.