Question: Based on the value formula below, please provide three suggestions on how restaurants or hotels can increase consumers perceived value during COVID-19? (e.g. provide more
Based on the value formula below, please provide three suggestions on how restaurants or hotels can increase consumers perceived value during COVID-19? (e.g. provide more services such as delivery, lower price, etc.)
Perceived tangible product benefit + Perceived intangible service benefit Price = Value
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