Question: Based on their WeFunder page, what do you think are the key characteristics of the market segment Offline is targeting? Mention the i) psychographics, ii)

Based on their WeFunder page, what do you think are the key characteristics of the market segment Offline is targeting? Mention the i) psychographics, ii) demographics, iii) geographics, and iv) the segments behavioral patterns. Refer to the WeFunder page (e.g., quotes, images, video) in order to substantiate your hunch.

400 words max.

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