Based on this calculation, you find that $10\%$ of Camp Plus's customers have a negative customer lifetim value. What strategy would you recommend to Camp Plus to deal with these customers?

Select an option from the choices below and click Submit.

Email: Increase email marketing to the segment, reminding customers about the liberal return policy and extended product warranties.

No marketing: Eliminate all marketing to the segment to reduce costs.

Coupon: Offer the segment additional price promotions to reduce purchase risk through coupons.