Question: Based on this case study, please suggest a marketing strategy based on the marketing mix: product. Please include real-life statistics to support the answer Counterfeit

Based on this case study, please suggest a

Based on this case study, please suggest a marketing strategy based on the marketing mix: product. Please include real-life statistics to support the answer

Counterfeit products can significantly affect the revenue and reputation of Nike. The company deals globally, and the risk of counterfeit products has become higher. Several merchandisers and retailers offer counterfeit Nike products at lower prices. The low-priced products are made from low-quality materials but still have the Nike label. This can tarnish the brand's image as the customers might feel that Nike has started producing low-quality products

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