Question: Based on this reading - ( Layla's Delicacies: Scaling Up a Small Business with Insights from Marketing Research BY KAMEL JEDIDI* AND ROBERT J. MORAIS)

Based on this reading - ( Layla's Delicacies: Scaling Up a Small Business with Insights from Marketing Research BY KAMEL JEDIDI* AND ROBERT J. MORAIS) Answer the following questions-

1. What are some major insights that can be derived from the marketing research findings described in the case?

2. Based on the insights you generated in the above question, and using the prompts below, what marketing strategy would you recommend for Laylas?

a. Which consumer segment(s) should be targeted to scale up Laylas business?

b. How would you position Laylas for the segment(s) you chose to target?

c. What marketing program(s) would you propose to execute the proposed strategy (e.g., packaging, pricing, and/or messaging)?

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