(Based on week 6 lecture) Brand attributes may include all of the following EXCEPT: A visual identity A sound A product feature A name (Based on week 6 lecture) Which of the following statements is TRUE about a corporate brand? Customers rarely factor the brand into their purchasing decision Brands are not financially valuable Product quality does not affect brand equity A brand can be either an asset or a liability (Based on week 6 lecture) Which one of the following branding options requires the LEAST amount of marketing expenses for the manufacturer: Co-branding Private label Manufacturer's single "umbrella" brand Manufacturer's portfolio of local brands (Based on Lascu's Chap. 9) The practice of consistent global branding coupled with localized marketing adaptation is known as: Global standardization Global localization (glocalization) Worldwide adaptation Regional standardization (regionalization) (Based on class 6 discussion) A firm should define its brand identity by articulating three areas, which include all of the following EXCEPT: Expertise Customer segment target Country of origin Values and personality (Based on Lascu's Chap. 9) Which of the following is FALSE regarding "ethnocentric" consumers? They believe that purchasing foreign goods... ...hurts the home economy ...is acceptable only when the country of origin guarantees high quality ...is unpatriotic O ...causes job loss at home