Question: Based on what you have learned, what information is available in PRIZM and how would you use it in a marketing strategy? What information is

Based on what you have learned, what information is available in PRIZM and how would you use it in a marketing strategy? What information is available in VALS and how would you use it in a marketing strategy? Is one of these programs more valuable than the other? Why or why not?

Marketing 4100

Market Segmentation: Finding Segment Information

Segmenting and Targeting Markets

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