Question: Based on your experience and / or knowledge of Amazon.com does Amazon's strategy ( as described in Capsule 1 . 1 ) seem to set

Based on your experience and

/

or knowledge of Amazon.com does Amazon's strategy

(

as described in Capsule

1.1)

seem to set it apart from tivals? DoDoes th strategy seem to be keyed to a cost

-

based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? What is there about Amazon's strategy that can lead to sustainable competitive advantage?

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