Based on your experience completing a similar exercise in the AbiCab case, match the following technology initiatives with the appropriate business goal. Each business goal will only have one matching initiative:

Conduct focus groups with new users to understand how they became aware of the app and what influenced them to try the app.

Invest in a Customer Relationship Management $($CRM$)$ system to better $$ track user interactions across channels including the mobile app, Google Play store, website, social media, and customer support center.

Run pricing experiments on the Google Play store to see how much customers are willing to pay for AbiCab Premium service.

Review the social media analytics based on the posts from the past $12$

$$ months to see which posts

performed best and why.

$$