Based on your experience completing a similar exercise in the AbiCab case, match the following technology initiatives with the appropriate business goal. Each business goal will only have one matching initiative:

Group of answer choices

Conduct focus groups with new users to understand how they became aware of the app and what influenced them to try the app.

Improve the retention rate of existing users by $50\%.$

Invest in a Customer Relationship Management $($CRM$)$ system to better track user interactions across channels including the mobile app, Google Play store, website, social media, and customer support center.

Increase the number of new users by $25\%.$

Run pricing experiments on the Google Play store to see how much customers are willing to pay for AbiCab Premium service.

Develop a social media marketing plan.

Review the social media analytics based on the posts from the past $12$ months to see which posts performed best and why.

Develop a marketing plan to introduce the mobile app to a new market in New Dehli.

Complete a keyword analysis using Google Adwords to better understand how the customer needs in the New Dehli market could differ from customers in Mumbai.

Increase app revenue by $40\%.$