Question: Based on your readings on Strategic Management this week, consider the following scenario: A neighbourhood business association has the following business members: a coffee shop,
Based on your readings on Strategic Management this week, consider the following scenario:
A neighbourhood business association has the following business members: a coffee shop, bookstore, bicycle shop, clothing store, and a hardware store. The owners of these small businesses are interested in how they might cooperate for better success and attract new customers. As a consultant for the association, what strategic alliances might you propose to join some of these businesses together for mutual gains?
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