Question: Based on your textbook reading, what does it mean when a company implements an Integrated Marketing Communications strategy and why do they do it? Read:

Based on your textbook reading, what does it mean when a company implements an Integrated Marketing Communications strategy and why do they do it?

Read:http://strategyonline.ca/2016/09/23/coca-cola-life-launches-in-canada/

Coca-Cola implemented an Integrated Marketing Communications strategy for the launch of Coca-Cola Life in Canada.

Which of the 5 promotional tools you reviewed in your readings were used for the launch of Coca-Cola Life?For each promotional tool you have included, describe what they did.

What is Coca-Cola's objective for this campaign?How will they measure it?

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