Question: Based upon market segmentation research, your firm is positioning itself to interact with middle income individuals. You have conducted a marketing research study to find

Based upon market segmentation research, your firm is positioning itself to interact with middle income individuals. You have conducted a marketing research study to find the brand preferences among clothing items based upon the income of the individual. You are examining 4 possible clothing brands (GAP, AE, Old Navy, and Supreme) and three income levels (Low, Middle, and High). The results of your survey are in the Homework2.xlsx file. Answer the following questions:

1) How many individuals that identify as high income picked Old Navy in the survey?

2) What is the chi-squared test statistic, degrees of freedom, and p-value associated with this data set?

3) Given your findings, which Brand should your firm partner with and why?

Number of individuals
	AE	GAP	Old Navy	Supreme
Low	150	100	165	85
Middle	105	100	105	40
Hight	45	50	30	25

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