Question: Based upon the text reading , identify the following for each consumer product and business product listed: Possible target markets Variables of the marketing mix

Based upon the text reading , identify the following for each consumer product and business product listed:
Possible target markets
Variables of the marketing mix (4Ps) as they might relate
Identify brand competitors, product competitors, and generic competitors
To increase sales for the listed products, what information might market researchers want to gather from customers?
Name two ways the market for each listed product might be segmented
Explain the shopping characteristics for the listed products
Consumer Products:
Breakfast Cereal
Work Shoes
Pool Chemical

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