Question: BasicFit What is the idea behind Basic-Fits swarming or fortressing strategy? What drives country localizations for a particular gym chain? Ideally, compare and contrast Europe

BasicFit

What is the idea behind Basic-Fits swarming or fortressing strategy?

What drives country localizations for a particular gym chain? Ideally, compare and contrast Europe and the U.S. and elaborate why the US gym models have not found major adoption in Europe?

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