Bath & Body Works brand shower gels retail for about $12.50 a bottle, while Suave Naturals shower gels retail for about $3.00 a bottle. A recent survey conducted by Suave revealed that many people enjoy the Suave gel fragrances just as much as the Bath & Body Works fragrances. Why might some people still be willing to pay a higher price for the Bath & Body Works products? 

a. The higher price of Bath & Body Works products guarantee they work better. 

b. The lower price of Suave products indicates that they are made from lower-quality materials.

c. The higher price of Bath & Body Works products will make some people perceive them as better quality. 

d. It is widely known that products sold in exclusive boutiques, such as Bath & Body Works, are better than products sold in grocery stores, such as Suave.

Answer rating: 100% (QA)

While all the options provided could potentially factor into some consumers decisions the most likel... View the full answer