BC0225 Consumer Behavior - SUMMER II, 2020 FINAL ASSESSMENT Task brief & rubrics Task Individual project, each student will be assigned a different brand. Students may consider their brand from a global perspective or from their own country's perspective Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate Sellis ufle per Questions: . Describe the consumer portrait of your brand. Select and advertising campaign (of your brand) and analyze how the company is trying to influence the consumer behavior. Analyze the new trend in consumer behavior related to the pandemic situation that we are living. Do you think the consumer behavior of your brand) is going to change? Justify your answer. Formalities: Wordcount: 2.000-2.500 Cover, Table of Contents, References and Appendix are excluded of the total wordcount. Font: Arial 12.5 pts. Text alignment:Justified. The in-text References and the Bibliography have to be in Harvard's citation style. Upload either MS Word or PDF to avoid Turnitin rejection Submission: Week 8- Via Moodle (Turnitin). Due date: 20th September, 11:59 pm (CEST) Weight: This task is a 60% of your total grade for this subject. It assesses the following learning outcomes: Understanding of the role of consumer behavior in the marketing process and the role of the marketing process on consumer behavior. Identify the different typologies of consumer behavior for a specific brand. Recognize new trends in the field of consumer experience Rubrics BC0225 Consumer Behavior - SUMMER II, 2020 FINAL ASSESSMENT Task brief & rubrics Task Individual project, each student will be assigned a different brand. Students may consider their brand from a global perspective or from their own country's perspective Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate Sellis ufle per Questions: . Describe the consumer portrait of your brand. Select and advertising campaign (of your brand) and analyze how the company is trying to influence the consumer behavior. Analyze the new trend in consumer behavior related to the pandemic situation that we are living. Do you think the consumer behavior of your brand) is going to change? Justify your answer. Formalities: Wordcount: 2.000-2.500 Cover, Table of Contents, References and Appendix are excluded of the total wordcount. Font: Arial 12.5 pts. Text alignment:Justified. The in-text References and the Bibliography have to be in Harvard's citation style. Upload either MS Word or PDF to avoid Turnitin rejection Submission: Week 8- Via Moodle (Turnitin). Due date: 20th September, 11:59 pm (CEST) Weight: This task is a 60% of your total grade for this subject. It assesses the following learning outcomes: Understanding of the role of consumer behavior in the marketing process and the role of the marketing process on consumer behavior. Identify the different typologies of consumer behavior for a specific brand. Recognize new trends in the field of consumer experience Rubrics