bCase Study (satzinger, Jackson, & Burd, 2015)
Spring Breaks R Us (SBRU) is an online travel service that books spring break trips to resorts for
college students. Students have booked spring breaks trips for decades, but changes in technology
have transformed the travel business in recent years. SBRU moved away from having campus reps
with posted fliers and moved to the Web early on. The basic idea is to get a group of students to
book a room at the resort for one of the traditional spring break weeks. SBRU contracts with dozens
of resorts in key spring break destinations like Florida, Texas, the Caribbean, and Mexico. Its Case Study (satzinger, Jackson, & Burd, 2015)
Spring Breaks R Us (SBRU) is an online travel service that books spring break trips to resorts for
college students. Students have booked spring breaks trips for decades, but changes in technology
have transformed the travel business in recent years. SBRU moved away from having campus reps
with posted fliers and moved to the Web early on. The basic idea is to get a group of students to
book a room at the resort for one of the traditional spring break weeks. SBRU contracts with dozens
of resorts in key spring break destinations like Florida, Texas, the Caribbean, and Mexico. Its website
shows information on each resort and includes prices, available rooms, and special features.
Students can research and book a room, enter contact information, and pay deposits, and final
payments through the system. SBRU provides updated booking information, resort information
updates, and travel information for booked students when they log in to the site.
The resorts also need access to the information from SBRU. They need to know their bookings for
each week, the room types that are booked, and so forth. Before the spring break booking season
starts, they need to enter information on their resorts, including prices and special features. Resorts
need to be paid by SBRU for the bookings, and they need to be able to report and collect for
damages caused by spring breakers during their stay.
SBRU has recently decided to upgrade its system to provide social networking features for students.
It is currently researching possibilities and collecting informshows information on each resort and includes prices, available rooms, and special features.
Students can research and book a room, enter contact information, and pay deposits, and final
payments through the system. SBRU provides updated booking information, resort information
updates, and travel information for booked students when they log in to the site.
The resorts also need access to the information from SBRU. They need to know their bookings for
each week, the room types that are booked, and so forth. Before the spring break booking season
starts, they need to enter information on their resorts, including prices and special features. Resorts
need to be paid by SBRU for the bookings, and they need to be able to report and collect for
damages caused by spring breakers during their stay.
SBRU has recently decided to upgrade its system to provide social networking features for students.
It is currently researching possibilities and collecting inform

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