BCC has a problem, while people are buying their products, others see them in a negative light. Their reputation is falling $$ add to this a city council that doesn$$t understand the market and you can see what challenges are emerging:

Figure out what the micro and macro issues are.

Look at how to solve these challenges.

Focus on what suggestions you might have

How are you going to evaluate these decisions?

Please remember that cases are challenging $-$ you will need to bring your A$-$Game to understand what the actual solutions are in this case. Remember also to hand in a max of a $1\mathrm{.}5-$page memo based on the worksheet. Do not forget to include APA citations.