Question: BCG matrix is a chart created in a collaborative effort by BCG employees. The purpose of this matrix is to help corporations to analyze their
BCG matrix is a chart created in a collaborative effort by BCG employees. The purpose of this matrix is to help corporations to analyze their business units. In this matrix, products that have high share and low growth and key sources of internal cash generation for a firm are knows as
cash cows
top guns
problem children
stars
dogs
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