Be sure to identify the problem and not the symptom of a problem. For example, a decline in sales is a symptom of a problem; you must identify the actual cause of the decline in sales.

Step 2. Formulate alternative solutions and evaluate each alternative (30%)

It may be helpful to brainstorm as many solutions as you can and then narrow your list down to three or four solutions you feel are the strongest.

To evaluate alternative solutions, you should consider their strengths (e.g. increased productivity) and their weaknesses (e.g. increased cost).

Step 3. Recommend and justify an effective solution (35%)

Be sure to record the reasons why the chosen solution is most effective. In your Case Analysis you must provide a recommendation that is supported by your analysis.

Note: Your analysis may require that you identify more than one problem and develop a set of recommendations.

Step 4. Conclusion and circumvention of potential problems (20%)

Summarize the case and key findings. If there could be problems with your recommendations, state them. As well, suggest ways to overcome these problems – A contingency plan to address potential difficulties.

Case Details

Read the following case study from the coursepack and answer questions at the end:

Wood, D., & Gillett, M. (2012). C.R. Plastics. Ivey Publishing.

1. Based on the information in the case, assess the performance of C.R. Plastics.
2. How much additional financing will Jamie Bailey need under both production alternatives?
3. If you were Jamie Bailey, how much money would you request from the venture capitalists? How much equity would you be willing to give up?