Be sure to read Porter, M. E. & Kramer, M. R. (2006) Strategy and society: the link between competitive advantage and corporate social responsibility. Harvard Business Review. Dec 2006 Vol 84, Issue 12, pp 78 - 92.

A key issue facing many senior managers is the question of how to achieve a sustainable competitive advantage while integrating CSR. Offer an example of a company (or an industry) whose strategy is shifting while adapting CSR in its business activities (for example: product or service development, value chain activities, supply chain, or other market-driven factors).