Be sure to review the section in your readings that focus on Exchanges. As you review think of examples for what you read.  Also review the Business model lecture.

Instructions:

1. Pick any product that you have purchased recently.
2. Describe if your purchase of the product was part of a long-term relationship that you have with that brand OR was it a transaction-based exchange?
3. Fully describe the business model of the product that you have chosen. Be sure that it fits the description given in the lecture.

NOW ... repeat steps 1 , 2, and 3. But for THIS product, make sure it is the OPPOSITE for question 2. [If example one was relationship, think of a discrete transaction; if it was a discrete transaction, think of a product that fits a relationship]