Question: Because consumers differ in age, educational level, income, and tastes, firms will be more likely to succeed if they target a segment of a market

Because consumers differ in age, educational level, income, and tastes, firms will be more likely to succeed if they target a segment of a market and develop goods and services specially tailored to that group.

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True

False

Because consumers differ in age, educational level, income, and tastes, firms

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