Question: Because services are intangible, it is difficult for consumers to assess them when making purchase decisions. What is the implication of this for marketers? Question

Because services are intangible, it is difficult for consumers to assess them when making purchase decisions. What is the implication of this for marketers?

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17

options:

The personal touch is essential.

The marketing communications need to express the value of the service in tangible terms.

Consumers will not have preconceived attitudes.

There is nothing marketers can actually show.

Word of mouth is all that really matters.

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