Question: Because services are intangible, it is often difficult for customers to determine how a service meets their expectations, which marketers call service aspirations. service efforts.

Because services are intangible, it is often difficult for customers to determine how a service meets their expectations, which marketers call
service aspirations.
service efforts.
service perceptions.
service quality,
service feedback.
5
Multiple Choice
5 points
Because of many companies have altered their "no questions asked" return policies to include time limits, "restocking" fees, and store-credit-only refunds.
well-publicized liability cases
high costs
government regulations
accounting concerns
Better Business Bureau guidelines
6
Multiple Choice
5 points
Many product-dominant firms use quality service
to support a standards gap.
as a way to increase the perishability of their products.
to install a voice of the customer program.
as a way to minimize the cost of production.
Because services are intangible, it is often difficult for customers to

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