Because services are $$ it is often difficult for marketers to convey the benefits to consumers. For example, a high$-$quality restaurant will have to lean heavily on the look$-$and$-$feel of the restaurant $($fine china, carpets, poshly dressed waitstaff, chandeliers$)$ to convey its high$-$quality properties and to justify the high prices.

Multiple Choice

$$ intangible

$$ inseparable

$$ perishable

$$ heterogeneous